Privacy Policy

1. Scope and responsible company

This Privacy Policy applies to the public Praktos AI website, workflow-planning forms, AI chat, and related inquiry communications operated by Praktos AI (“Praktos AI,” “we,” “us,” or “our”). It does not replace privacy or data-processing terms in a separately signed client agreement.

Praktos AI is responsible for the personal information described in this Policy. Privacy questions and requests may be sent to hello@praktos.ai.

2. Information we collect

Information you provide

• contact details such as name, business email, telephone number, and organization;
• business details such as website, organization size, current software, operational bottlenecks, goals, and selected workflows;
• AI chat messages, workflow summaries, feedback, and other information you choose to submit; and
• records of your acknowledgement of our Terms, Privacy Policy, and permission to respond to a submitted request.

Information collected automatically

• IP address, device and browser information, operating system, approximate location derived from IP, timestamps, and server logs;
• pages viewed, referring page, landing-page URL, interactions, errors, and general usage activity;
• campaign and attribution data contained in a URL, including UTM parameters and Google or Meta click identifiers when present; and
• cookie, pixel, browser, advertising, and similar online identifiers, as well as local timezone used to display time-limited promotions.

Information from other sources

We may receive information from advertising, analytics, referral, integration, CRM, communications, and other service providers, and combine it with information collected through the website.

3. How we use information

We use information to:

• operate, secure, troubleshoot, and improve the website and AI advisor;
• respond to inquiries, recommend a possible first workflow, prepare scope reviews, and communicate about a request;
• provide requested services and administer client relationships;
• personalize content, remember preferences, measure promotions, and understand website performance;
• measure advertising, attribute inquiries to campaigns, build audiences, and deliver or improve advertising where permitted;
• detect misuse, protect systems and users, enforce agreements, and prevent fraud; and
• comply with legal obligations and establish, exercise, or defend legal claims.

4. AI processing

Messages sent to the AI workflow advisor are transmitted to an AI service provider to generate a response. The system may analyze a conversation to identify contact details, organization information, and a workflow summary when a visitor voluntarily provides them. A lead that is ready for follow-up may be delivered to our CRM or other lead-management service.

Do not include sensitive personal information in AI chat. AI responses can be imperfect and are not professional advice or decisions about individuals.

5. Cookies, analytics, and advertising pixels

We and our providers may use cookies, pixels, tags, local storage, web beacons, and similar technologies. These tools may support essential operation, security, preferences, analytics, campaign measurement, attribution, audience creation, and advertising.

When enabled, analytics and advertising tools may include services such as Google Analytics, Google Ads, Meta Pixel, or similar platforms. Those providers may collect online identifiers, IP and device information, viewed pages, interactions, referring URLs, and campaign data. They may combine this information with information collected through other sites or services according to their own policies and our configuration of the tools.

You can control some technologies through browser settings, provider opt-out tools, and any consent or privacy-choice control we make available. Blocking technologies may affect website features. Where required, we will honor applicable browser-based opt-out preference signals.

6. How we disclose information

We may disclose information to:

• hosting, security, infrastructure, analytics, advertising, AI, CRM, lead-delivery, email, telephone, messaging, scheduling, and other providers that support our operations;
• professional advisers, auditors, insurers, and financial institutions;
• authorities or other parties when reasonably necessary to comply with law, protect rights and safety, investigate misuse, or respond to valid legal process; and
• a buyer, investor, lender, or successor in connection with a financing, merger, acquisition, reorganization, sale of assets, or similar transaction, subject to appropriate safeguards.

We do not sell personal information for money. However, some analytics and advertising technologies may be considered a “sale,” “sharing,” or use for targeted advertising under certain privacy laws, even when no money is exchanged. Where those laws apply, you may request to opt out as described below.

7. Your privacy choices and rights

Depending on where you live and subject to legal exceptions, you may have rights to request access, correction, deletion, or a portable copy of personal information; learn about collection and disclosure; withdraw consent; or opt out of sale, sharing, targeted advertising, or certain profiling. We will not unlawfully discriminate against you for exercising a privacy right.

Submit a request to hello@praktos.ai with the subject “Privacy Request.” Describe the request and the state, province, or country where you reside. We may verify identity and authority before responding. An authorized agent may submit a request where permitted by law. If applicable law provides an appeal right, you may appeal a denial by replying to our decision.

To stop marketing email, use the unsubscribe method in the message. To stop text messages, reply STOP. These choices do not prevent non-marketing messages reasonably necessary to complete a transaction or respond to a request.

8. Canadian users

Praktos AI operates in the United States and may serve Canadian businesses. Subject to applicable Canadian privacy law, you may request access to and correction of personal information, ask how it has been used or disclosed, and withdraw consent subject to legal or contractual limits and reasonable notice.

Information may be processed in the United States or other jurisdictions where our providers operate and may be available to courts, law enforcement, or regulators under local law. Contact us to ask about our service providers or cross-border processing.

9. Sensitive information and health information

The public website, forms, and AI chat are for business inquiries. Do not provide patient information, protected health information, medical records, privileged legal information, customer case files, credentials, payment-card data, government identifiers, or other sensitive personal information.

The public website is not a HIPAA-compliant intake channel and does not create a business-associate relationship. Any project requiring protected health information must be separately evaluated and may proceed only under appropriate written agreements and safeguards.

10. Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including responding to inquiries, maintaining business and consent records, providing services, resolving disputes, enforcing agreements, protecting security, and satisfying legal, tax, accounting, or reporting obligations. Retention periods vary by the type and sensitivity of information and applicable requirements.

11. Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information. No transmission, storage system, or security measure is completely secure, and we cannot guarantee absolute security.

12. Children

The website is intended for business users age 18 and older. We do not knowingly collect personal information from children. Contact us if you believe a child has submitted personal information.

13. Changes to this Policy

We may update this Policy to reflect changes in our practices, technology, or legal obligations. We will post the revised Policy and update its effective date. When required, we will provide additional notice or seek consent.

14. Contact us

Privacy questions, requests, or complaints may be sent to hello@praktos.ai or mailed to Praktos AI, Mailing address available upon request.